Nouveau Shoppers Buying Behavior Pattern and Perception Towards Luxury Brands

Opportunity for luxury brands in China

Why Do Consumers Buy Counterfeit Luxury Brands?

Vol. XLVI (April 2009), 247–259 247 © 2009, American Marketing Association ISSN: 0022-2437 (print), 1547-7193 (electronic) *Keith Wilcox is a doctoral candidate in Marketing (e-mail: [email protected]), and Sankar Sen is Professor of Marketing (e-mail: [email protected]), Baruch College, City University of New York. Hyeong Min Kim is Assistant Professor of Marketing, Carey B...

Free-Riding and Luxury Brands on the Internet

Luxury is a complex industrial activity whose products combine strong vertical differentiation and a meaning value for the consumer. Luxury offers experiences, the economy of which is based on signalling. This gives rise to intense intangible investment internalized by trademark law and vertical restraints in distribution. However, the extent of the added value and the power of externalities as...

A Model of Multi-Store Shoppers’ Buying Decisions

We propose an analytical model of multi-store shoppers buying items from their shopping lists; specifically, “common items” that are available at competing stores. Multi-store shoppers buy some common items at the first store they visit, others are deferred to a competing store. These buying decisions depend on the prices observed at the first store and uncertainty about savings if purchases ar...

Dental Students’ Perception Towards Behavior Guidance Techniques in Pediatric Dentistry

Background and Aim: Management of children’s behavior is fundamental to a successful and effective dental treatment for children. This study aimed to evaluate the perceptions of dental students towards behavior guidance techniques in pediatric dentistry. Materials and Methods: This cross-sectional study was carried out on dental students from three different levels of education. A questionnair...